Just when you were beginning to feel comfortable with spam lists and Gmail, the ‘powers that be’ have turned the screws once more, moving the algorithms and sending out lots of business e-mails straight to spam.
It doesn’t matter whether or not you’ve been turning up in the inbox for many years; You might suddenly find your e-mails filtered into a junk folder without having actually changed anything you’re doing.
In Gmail, there are a number of locations your email might wind up, and within those destinations, your email can further get sorted into tabs. For example, the inbox is separated into three primary tabs by default:
More likely than not, your promotional emails and newsletters are filtered into the ‘promos’ tab in inboxes; That is, if you have not already been shoved to spam…
The spam box is like a black hole that sucks in whatever is sent its method and doesn’t release unless the receiver makes a mindful effort to go in and retrieve the email. They should likewise pick that the e-mail be sent out to ‘inbox’ from there on out if your further interactions are to end up in the inbox.
What we’re trying to say here is this: Your e-mails start off in the inbox, but once you’re flagged as spam, it can be an uphill struggle attempting to return out.
So with the changing algorithms in Gmail, now is the ideal time to truly concentrate on getting your messages in the inbox. Whether you have actually already been flagged as spam or not, it’s certainly worth the time and effort to try these 10 ideas.
Tip #1: Motivate Replies
What does it take to get in the ‘primary’ tab of an inbox? For one, it takes dialogue.
When a user interacts with an e-mail, that interaction is identified as originating from an essential sender. Think: Mom and Dad.
Gmail understands that the more you interact with specific senders, the more likely it is that these are from folks you want to continue talking to. Their e-mails are more likely to wind up in the ‘main’ tab, so you want to aim to get more engagement and more responses if you want to improve your probabilities.
Tip #2: Whitelisting
As the name indicates, whitelisting is the reverse of blacklisting. We briefly described it earlier, however it’s basically taking an e-mail that has been flagged as ‘spam’ and ‘unflagging’ it.
It takes some effort on behalf of the receiver, but it never injures to ask to obtain whitelisted. Even a couple of folks who do this will actually assist your email communications in the long-run.
Tip #3: Ask to be Primary
This one also takes a little bit of effort from the receiver, but it’s less intensive than our previous tip. Here, you merely ask receivers to drag your e-mail to the primary tab.
Tip #4: Motivate Including ‘From’ Name to Address Book
Who do your emails appear to come from when they show up in an inbox? Ask your subscribers to include you to their address book. Contacts in your address book always get delivered into the inbox.
Tip #5: Avoid THOSE Words
Remember to be clever and keep away from the lots of bad words that ESPs hate (you understand what they are …). We’re going to avoid them here too, however particular buzzwords will get you sent straight to spam if used too much.
Tip #6: Remove Non-engagers
Sometimes, individuals cease using an email address or just stop looking at advertising e-mails from specific senders, even if they don’t flag you as spam or unsubscribe.
The less frequently your e-mail is actually open and engaged with, the more you’re knocked down in Gmail’s algorithm. If other concerns emerge, that means you’ll be quicker to be sent out to spam in the future.
Rather, take a look at your previous emails that you’ve sent out. Do a search in your e-mail marketing company, and simply remove all users who have not opened your email in the past year. They have not engaged in a year, so there’s a slim chance they’ll engage in the future. They’ll come back to opt-in again later on if they’re actually interested.
Tip #7: SPF and DKIM authentication
Validate your sending out domain with SPF and DKIM authentication. Do not stress over the best ways to do this, just ask your host or Email service to do it for you.
Tip #8: Do A Domain and IP Address Blacklist Search
There are ways to discover whether or not your domain has actually already been blacklisted. To guarantee you are not on any blacklist lists, you’ll have to do a little research.
Use MXToolbox, it’s FREE fast and Easy!
Did you appear here? Simply request elimination from the list if you see your name on the blacklist.
Tip #9: Go Gently about Links and Images
There’s really no exact science to the number of links and images you must have in an e-mail, but a lot of can spell catastrophe for your emails.
We prefer to opt for a maximum of no more than 3 links and 2 images. Get rid of those images that nobody clicks anyways (social icons, fancy signatures), as these can chip away at the limit that spam filters recognize.
Tip #10: Unsubscribe Users Right Away & Don’t Re-add Them!
Have you ever aimed to unsubscribe from an e-mail communication only to continue to get those e-mails for another couple of days and even weeks afterwards?
It’s extremely frustrating, and it can make your unsubscribers turn into spam flaggers.
Really… Why put them (and you) through that?
Instead, make sure that when somebody clicks the unsubscribe link they are eliminated right away and not “in 7 days from now”. And don’t even go about re-adding them later… The people that unsubscribe are not the ones you want to be focusing on.